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Working for world renowed agency Saatchi & Saatchi on behalf of Fiercelove Design, I was tasked with creating posters and photographs suitable for a young teen boys room.

The content required was to include football, sport, and music posters. Together with photographs of family, stickers, and centrefold magazine pullouts.

In producing the assets required for the ad, we needed a fictional but realistic sounding team name. We went with Salford United.